Don’t miss my complete tutorial on how to check your competitors’ backlinks. I have covered some incredibly simple hacks to find competitors’ links and beat them in SERP.
Spying on your competitors’ backlinks can give you an idea of what domains are linking to their posts and thus you can target those sources too.
Why Do A Backlink Analysis?
To know which sites are linking to your site or your competitor site.
In order to capture the friend domains of your competitor into your friend zone.
To compare your backlink profile with a strong competitor so that you can go stronger than them (this is helpful to tell Google that you are a competitor of an already established site).
To check your friends by seeing who is linking to you so that you can return them the favor.
SEMRush is one of the most popular SEO tools out there and now it has added backlink analysis feature to its arsenal.
Previously it was very good for analyzing keywords both organic and ad keywords. The data can be got in a graphical format.
Now that it has added a backlink checker feature all you have to do is:
Go to the SEMRush homepage.
Type the domain name (in my case I typed quicksprout.com), you want to analyze and hit enter.
If you want to compare the domain names, there is a tab for that on the left corner and you can get a detailed list of referring domains, referring IPs, links from .gov and .edu sites as well as other TLDs.
You can export it as PDF by clicking on the PDF button on the right top side.
Ahrefs is the best tool in getting a backlink analysis of a competitor site or any site. It has been the winner of the test conducted by Matthew on one million domains for backlinks.
Aherfs is recognized by its up to satisfaction consumer support and detailed analysis. Its free version works for only three analysis while a fees of $79/month is charged to use the backlink checker tool in its full glory.
For a free analysis just go to the home page and type the URL of the website whose total backlink analysis you wish to do. Other prices and packages are as shown here.
Then you get the complete analysis of the backlink profile of the site tested as shown in the image below. They provide a full analysis on number of dofollow backlinks, nofollow backlinks, links as text and image backlinks apart from the basic .edu and TLD based searches.
Serpstat is an all-in-one SEO platform for SEO, PPC, and Content Marketing. It contains 5 tools: keyword research, rank tracking, competitive analysis, site audit, and backlink analysis.
As to the last tool, it allows analyzing your backlink profile, monitoring new and lost backlinks, measuring the link’s authority, researching competitors backlinks, and exploring anchors.
To check your backlink profile, go to the Serpstat homepage > type in your domain > open backlink analysis > choose backlink dashboard tab.
Here you’ll see the number of referring domains, pages, IPs, subnets, number of indexed pages, domain zones, page rank, trust rank, frequently used anchors and the numbers for each.
Also, there are all these numbers displayed in the graphical format. You can go to Referring Pages tab and export all your backlinks to Excel or Google Sheets.
4. Majestic SEO
As the name suggests it is majestic and one of the most used SEO tools by professionals. It is the strongest competitor of Ahrefs and is good at some places.
They have their own curated list of majestic million where they rank sites on top million based on their rankings on links and other criteria.
They have the largest database of links and also evaluate types based on the quality of links coming from various sources.
The basic advantage of MajesticSEO is that you are free to download the link profile of your competitor and can twist them as you go so that you can have the clear view of the strategies of how the website has gained their backlinks.
They have various plans like the free plan. Their Silver plan, Gold plan and platinum plan are priced at £29.99, £ 99/mo, £250/mo respectively. For a basic search, the free version is good to go with but it is advisable to better check the pricing page so that you get a better idea of which plan works well with your business.
On the summary tab, you get a full list of links referring to a domain or URL and it also gives us a detail about how many backlinks were indexed from how many domains and also gives you the latest crawl timing.
5. Open Site Explorer
Open Site Explorer is a great tool from moz.com and when a product is from Moz it has to be good. They help you to see who is linking to your competitor site filtering the report through domain authority, and anchor text used.
6. SEO Spyglass
SEO Spyglass is a new tool that is completely evaluating itself in order to provide great results. In a recent update, it has increased its database of indexed links to 15,000,000,000. This is pretty more than Ahrefs and Majestic SEO.
On the contrary, it is not a web-based client but is desktop software that runs from your PC and checks for all the live links at that point of time.
You get the fresh links and no error of dead links or links not updated (as in case of Ahrefs and MajesticSEO).
The number of backlinks for a single URL is 1100 but can’t export it whereas the paid version (a onetime fee) gives you the right to use any number of backlink analysis as well as exporting facility.
7. Backlink Watch
Backlink watch is the easiest tool out there to analyze the backlink portfolio of any website including yours. The good news is that it uses ahrefs’ API so you get pretty trustable results.
8. Google Alerts
Google alerts is the first thing that comes to mind when we think about monitoring a mention online. This easy to use tool can be used to get free alerts when your selected word/words are mentioned on the web. It can be your brand name, a product or your competitors’ name.
9. Link Diagnosis
Link diagnosis is a great tool that not only helps you get a wide variety of results like link type (nofollow, dofollow, missing, good etc.), page internal + external links and also a brief about page rank distribution (now obsolete as Google officially announced its death).
Open link Profiler has been a favourite SEO tool for many. Open link profiler has the large database of freshest backlinks to a site which counts to the magical number of 2,00,000 backlinks to a domain.