There are over a million cataloged apps in Apple and Android play store for different tasks and functions. Unlike with a website, where you can update new features whenever you want, the process is more complicated with mobile apps.
Mobile app developers needs to continually update their mobile apps to fix bugs, add new features, and improve app performance. However, most users don’t want to be burdened with a ton of updates.
So the question that plagues almost every mobile app developer is how often should they update their app and what’s the deciding factor on update frequency. Knowing the reason for updating your app in advanced is one major step to answering this question.
In this article, we’ll discuss the factors that may influence mobile app updates and frequency. Before we get to that, let's look at why app updates are essential.
Importance of Mobile App Updates
When businesses hire iPhone app developers, they should ensure they don’t ignore the update element of their apps – the same goes for those that hire Android developers. Most new mobile app development services think the work is done when the app is released. This is far from the truth as these apps need to be updated to keep them purposeful.
Updates are needed to keep your app safe and to fix known bugs – it also allows you to resolve problems associated with the app after the first release. You cannot put out a new update every day because this will surely frustrate and tire users.
Some updates can be scheduled ahead like new features, updating the app with new OS releases, and app milestones promotions. Other upgrades like bug fixes, reaction to user complaints, and reaction to market trends need to be made quickly. Let's go ahead and look at the factors that affect how often you should update your mobile app.
Factors You Can Use To Plan Your Mobile App Updates
App Performance Enhancements and Bug Fixes
This is a good reason mobile app development services use to update apps they’ve developed. An excellent way to continuously update your app without frustrating users is to keep an update pattern so users can expect app updates at specific times.
Companies that hire developers for their apps should know that it’s common to update apps because of bug fixes. When bugs are fixed, the performance of the app will improve significantly. These updates usually happen weekly, but with an update pattern, users will always be expecting the update.
Mobile App UI / UX Enhancement
When mobile app development services find a better way to enhance user interaction and experience with the app, this usually leads to an app update. The app update which improves app UX and UI typically leads to increased user engagement.
You should hire Android developers and iOS developers who will enhance the UX and UI of your app by changing your company logo, adding extra products or services, or even changing the design language of the app. In the case of the latter, there are guidelines provided by Google which app developers are advised to follow.
When you hire iPhone app developers, ensure they take note of feedback from users when they want to update your app. You should read the user reviews on the App store to take note of common issues faced by many users. This way you can release updates to tackle these common issues.
You can even use the feedback to measure the reaction of users to a possible new feature before its release date. This way you’ll be adding features that are well-received by users of your app. Monitoring the user ratings and feedback to apps that are similar to yours will help you understand the elements that customers love so you can add them to your app.
Listening to user feedback for app updates also helps you guarantee an unrelenting user base. This will lead to increased app download as happy users may recommend your apps to others via different channels.
New Feature Integration
New app features and capabilities are a good reason why you should update your app. When the operating system is upgraded, this also warrants that you update your app to be compatible with the new OS. For example, the Android update added the split screen feature to its OS – this means that businesses that hire Android developers have to ensure their app update is compatible with this feature.
If you don’t know the time to release an app update, you can schedule your updates according to milestones such as the anniversary of the app. When you update your app based on this method, it can increase app engagement with users.
Mobile app development services will be able to keep their apps up to date and fresh according to the trends when they use milestones to make app updates. You can also launch promotions during this milestones to increase user engagement and app downloads.
Changes in Market Condition
The app world is continually changing, and the only way to keep up with these changes is to be on the lookout. The condition of the app market is a useful tool for determining when to release app updates.
We have stated earlier that for your app to stay significant in the market, you have to update it regularly. If you want to get market information, you should read the feedback section for apps that are similar to yours so you can find out what users want.
Every iPhone and Android developer should be on the lookout for trends in the app world – this way their apps can stay relevant to the patterns.
To Wrap It Up
You should note that delays in updating your app will have long term repercussions; this is because you might lose users who are no longer satisfied with your app. It’s also essential to consider updates before you launch your app. When you plan, changes can be done quickly and time and money will be saved.