With platforms such as YouTube gaining great significance, it is a fact that animated content is now being used in content that is more than entertainment alone.
Textual or image content is not effective but animations are. If you ever consider creating an animation or getting one created from a video animation company then you have to take care of a few things.
Here are the top mistakes animators make while making an animated video and we have jotted down what you can do it avoid these mistakes.
Neglecting target audience
The notion of creating an animated video is to provide both value and entertainment to the viewer. Supposedly, if you were watching a video, you would want it to be entertaining or else you would not prefer to watch.
Reaching out to the right audience in the right manner requires creativity. Incorporating creativity would make the video enjoyable for you and your audience both but what if it is something that does not befit to your audience’s preferences?
Before proceeding with anything else, make sure that you have a clear idea about what your audience would want to view. That should be the focus of your video creation and all of your efforts should be put into it.
Making it about sales
There is a difference between highlighting your products or services and overdoing it. Video marketing campaigns that use animated content have a firm goal in mind and that is to increase user retention rates as well as generate ROI but you should not be too blatant about it.
Animated videos are certainly engaging but the concept of the video needs to be effective or else your audience would opt for your competitors. Static visual and text alone have not proven to be effective in prompting people to make purchases but a video possesses this quality.
Do not be the seller instead only highlight how your brand and its offerings are beneficial to your customers and what value do they provide to them. Once you make that your focus, it will be easier to drive more customers towards your business platform.
Forgetting to consider SEO
It is a mere misconception to believe that SEO only works with content marketing, in fact, search engine rankings are dependent on video content as well. It might be not a common practice to use videos on websites for gaining credibility but it surely is effective if you do so.
Incorporate animated content into your website and add the relevant title and description to it. When users would search for that certain title, your website with the exact video will be displayed on the search engine.
Since video content has an interactive nature, it would increase your website’s traffic and that in turn would be recognized by the search engine. The more traffic your website has, the more visible and credible it becomes on the search engine.
Not using call to action
Your video might be great and flawless but without a call to action, there is a possibility for you to lose those viewers that could have been your potential customers. If you are pleased with your brand’s offerings such as the products and services then it is essential to incorporate a CTA button or message.
The idea behind is to increase sales, generate revenue and of course, get an increment in user traffic as well. Your audience might be interested in making a purchase but without the availability of an option to proceed further for knowing more about your brand, viewers would not remember to associate with you again.
You can avoid this dilemma by adding CTA buttons or taglines that redirect the viewers to the next step to be taken. This provides stability to your video marketing strategy and in turn, you would not be afraid to lose potential customers.